Here's what most people get wrong about link-in-bio pages:

They think "simple" means "basic."

So they throw up a page with a plain white background, a few text links stacked vertically, and call it done.

Or they go the opposite direction — cramming in every possible link, adding animations, throwing in their entire brand color palette, and wondering why nobody clicks anything.

Neither approach works.

A high-converting link-in-bio page looks simple. But behind that simplicity is intentional design — the kind that guides the eye, prioritizes action, and makes decisions feel easy.

And here's the kicker: most solopreneurs don't have the design experience to pull that off.

Not because they're not smart. Not because they're not creative. But because strategic design is a skill — and if you're already running a business, you don't have time to learn it from scratch.

So let's break down what actually works, what to avoid, and how to get a link-in-bio page that converts without spending hours wrestling with Canva.

The Real Purpose of a Link-in-Bio Page

A link-in-bio page isn't just a list of links.

It's a decision-making page — and the best ones make decisions feel effortless.

When someone lands on your page, they should know within 2 seconds:

What you do
Who you help
Where to go next

Anything that distracts from that clarity is working against you.

But here's the nuance: you CAN have multiple links — as long as they're strategically prioritized.

The difference between a cluttered link-in-bio page and a high-converting one isn't how many links you have. It's how you design the hierarchy.

What a High-Converting Link-in-Bio Page Includes

1. A Clear Visual Hierarchy (This Is Where Most People Fail)

Not all links are created equal.

Your primary CTA — whether that's your lead magnet, your shop, or your booking page — should be visually dominant. That means:

Bigger button
Bolder color
Positioned at the top

Your supporting links (About page, portfolio, secondary offers) can exist, but they shouldn't compete for attention.

Most DIY link-in-bio pages fail here. Everything's the same size. Everything's fighting for the spotlight. And the visitor has no idea where to focus.

Good design makes the choice obvious.

2. One Primary Action (Your Main Thing)

This is the one action that moves the needle for your business.

Could be:

Your lead magnet (if you're building an email list)
Your core service (if you're booking clients)
Your shop (if you're selling products)

This link should feel like the no-brainer next step. If someone only clicks one thing, this is it.

One-Page Website + Link-In-Bio Template

A well-designed link-in-bio page makes your freebie *impossible to miss.*

view the template

3. One or Two Supporting Links (Context, Not Distraction)

These links add depth without overwhelming.

Think:

About page (so they can get to know you)
Services or portfolio (so they can see your work)
Shop or secondary offer (if you have multiple revenue streams)

The key: these links should support the primary action, not compete with it.

If your primary CTA is "Download my free guide," your secondary link might be "Learn more about working with me." One pulls them in. The other gives context.

4. Optional: A Flexible Seasonal or Promo Spot

This is your "right now" link.

Maybe you're:

Running a limited-time sale
Launching a new product
Promoting a workshop or event

This link should rotate out when it's no longer relevant. Don't let outdated promos sit there because you forgot to update your page.

5. Strategic Use of White Space (The Secret Ingredient)

This is where design experience matters.

White space isn't wasted space. It's breathing room — and it's what makes a page feel calm instead of chaotic.

A well-designed link-in-bio page uses white space to:

Separate sections
Draw the eye to the most important elements
Prevent overwhelm

Most people pack everything in tight because they're afraid of "empty" space. But that's exactly what makes a page feel cluttered.

Good design knows when to hold back.

What to Skip (Even If You're Tempted)

Let's talk about what does NOT belong on a high-converting link-in-bio page:

❌ Too many CTAs with equal visual weight
If everything's screaming for attention, nothing gets clicked.

❌ Long paragraphs of explanation
No one's reading three paragraphs on a link-in-bio page. Save the storytelling for your About page.

❌ Social icons everywhere
If someone's already on your page, they probably came from social. You don't need to send them back. Keep them moving forward.

❌ DIY design that "looks fine" but doesn't convert
You know the ones. The buttons are slightly misaligned. The fonts don't quite match. The spacing feels off. It's not bad, but it's not strategic — and that costs you conversions.

Why Most DIY Link-in-Bio Pages Fall Flat

Here's the hard truth: you can follow all the right advice and still end up with a page that doesn't convert.

Because advice like "keep it simple" or "use white space" only works if you know how to execute it.

Where does the white space go? How much is too much? Which button should be bigger? What's the right font pairing? How do you make it look polished without spending 6 hours tweaking pixels?

These aren't things you can Google your way through. They're design decisions that require experience — or a template built by someone who already knows what works.

The Difference Between a Template and a DIY Disaster

A well-designed template isn't just pretty. It's pre-optimized.

That means:

Visual hierarchy is already built in
White space is strategically placed
Font pairings are tested and cohesive
Button sizes and placements are conversion-focused

You're not starting from scratch. You're starting from a framework that already works — and customizing it to fit your brand.

That's the difference between spending 6 hours trying to make Canva "look right" and spending 20 minutes plugging in your info and hitting publish.

Quick Audit: Is Your Link-in-Bio Page Converting or Just Existing?

Run your page through this checklist:

Can someone land on this page and know immediately what to do?
Is there one action that's visually prioritized above the rest?
Does the page feel calm and intentional, or chaotic and cluttered?
Would a stranger understand your offer in 5 seconds or less?

If you answered "no" to any of these, the issue isn't your offer. It's your design.

Why This Works

People make snap decisions.

If your link-in-bio page looks cluttered, they assume your business is cluttered. If it feels overwhelming, they bounce.

But if it's clean, clear, and visually prioritized? They click. They convert. They move forward.

That's the power of strategic design.